"Impatience is a Virtue," a campaign created for Ziina, the UAE's leading financial platform. We sought to capture the entrepreneurial spirit that drives the region’s business owners—those who don’t wait for change but actively shape it.
The film draws parallels between iconic figures from Arab history and today’s bold visionaries, illustrating how impatience has always been a catalyst for progress in the Middle East. Through carefully curated visuals and a dynamic soundtrack, we aimed to bridge the past and present, evoking both the heritage and modern ambition of the region.
The campaign celebrates not only the achievements of these business pioneers but also the entrepreneurial spirit that Ziina embodies. The result is a compelling tribute to those who refuse to wait, pushing boundaries and inspiring future generations.
Production Agency: We are Pi
Directed by Mila Fiuza
Producer: Esteban Perroud
Animation: Mawi Studio
Design: Mila Fiuza / Lucia Izco / Gabriel Bosisio
Design and animation in pre-production: Ismael Picardi / Aili Ali
